Two retired football players and their longtime friend decide to make cupcakes.
The Cupcake Guys' specialty cakes go viral on social media, and Griff and Rak start overpromising their customers; now, their only option is to run a Hail Mary play and rely on a new hire.
The Cupcake Guys are caught off guard when the addition of a new decorator leads to dissent among the staff; Griff and Rak run physical team-building drills to bring their cupcake squad back together.
Rak pushes the guys to go all out on a specialty cake for the retirement of pro wrestler The Undertaker.
Bryan's plan to put the guys on the map with a new cupcake flavor takes on a life of its own when Rak and Griff turn it into a contest; the loser must wear skimpy shorts while washing the winner's car.
On the brink of reaching their season-long "comeback" earning goals, Griff and Rak put it all on the line for a chance to honor their heritage and give back at Austin's Juneteenth festival.