As Yousef returns from his travels, he confronts his father about his secret business and his management of their fashion house, Dentelle. Yousef denies that he has gotten engaged to the wealthy Mira in front of his childhood sweetheart, Mirna, who works as a seamstress.
As Mounir kills himself, his family discovers that Dentelle has a lot of debts. Yousef asks Mirna about her previous engagement.
The bank gives Yousef two weeks to pay off the debt. Yara and Yousef quarrel over his wish to save Dentelle. Mirna tells her friends that she has renewed her relationship with Yousef.
As the news about Dentelle's financial troubles spread, the workers grow worried about their future. Mirna agrees to wed Yousef, but her uncle opposes the marriage, leading her to discover that Yousef's family has spread lies among her family.
Mira's father offers to save Dentelle in exchange for Yousef marrying his daughter. Mirna reconciles with her uncle. Jad tries to get Yousef away from Mirna. Yousef tells Mirna that he wants to sell Dentelle.
Yousef realizes the extent of his father's debts as the bank forecloses all of the properties, forcing him to get engaged to Mira to protect Yara and his step-mother, Rima, from going bankrupt. Yousef asks Mirna to participate in a competition for fashion design.
As Yousef signs the contract with Samy, Rima and Yara oppose his decision. Mirna quits and applies for a job at another fashion house. Yousef asks Jad to help him with the management of the fashion house.
As Dana becomes Yousef's co-manager, Yousef fails to reach Mirna to explain himself. Mirna plans to travel to Dubai. Mirna's friends are surprised when Yousef and Mira make an appearance together.
After a quarrel with Yousef, Yara accepts a job in sales at Dentelle. As Mirna continues to prepare for her trip, she suddenly changes her mind and returns to work at Dentelle. Yousef tells her of his plan to postpone his marriage until Dentelle's financial situation improves.
Jad tries to get Jad and Dana to reach an accord. Rima advises Yousef not to marry Mira to save Dentelle, warning him that the nefarious Samy might manipulate him. Amin tells Yousef about the details of an old conflict between Samy and Yousef's father.
Fou'ad tells Hayat that he is her son. Mirna gets jealous after meeting Mira at Dentelle. Mira introduces Yousef to Bassel, who could help him save Dentelle.
Despite Dana's opposition, Yousef follows Mirna's advises and partners up with Bassel. Mirna passes the competition's test. Samy receives an old letter of his in which he apologized to Hayat for ending their relationship.
As Samy confronts Hayat with the letter, she refuses to reveal the identity of their son. Yousef transfers Yara from sales in order to help her learn more about the fashion house. Mirna quarrels with Yousef after his friend mistakes her for his fiancée.
Hayat confronts Fou'ad with the fact that her son is dead and that he is an imposter. Samy reveals to Yousef that he won't be giving him any profits for the first year of their partnership. Mirna gets interviewed as a part of the competition.
Bassel and Mira sabotage Yousef's attempt to celebrate Mirna's birthday, which infuriates Mirna and leads her to end their relationship. Hayat allies with Fou'ad to get revenge on Samy after the latter insulted her.
Bassel hires Mirna as his assitant. Yousef sympathizes with Mira after he learns of her difficult past. While out with Mira, Yousef grows angry when he sees Mirna with Bassel. Fou'ad contacts Samy.
As Mirna moves to the second stage of the competition, Yousef takes her out to celebrate. Dana quarrels with Yousef over her opposition to Bassel's designs. Hayat warns Fou'ad about Samy and his evil ways.
Dana warns Mira that Yousef got engaged to her for money. Fady Halim nominates Mirna for a training course. Samy discovers that Fou'ad is the one who has been sending the letters. Samy sets a date for the wedding without consulting Yousef.
Samy tells Hayat that their son, Fou'ad, is an employee at Dentelle. Fady promises to help Mirna with her work. As Yousef tries to get Mira to postpone their marriage, he proposes to Mirna in secret.
Mirna rejects Yousef's proposal and accuses him of selfishness. Fou'ad meets Samy and tells him that he is his son. Mirna prepares for the first episode of the competition show. Mira refuses to let go of Yousef, even though he has taken to being rude to her.
Yousef and Mira's wedding is held. Amin secretly brings Yousef's mother to attend the wedding. As Mirna advances at the competition, the show displays her work at Dentelle. Fou'ad asks Hayat to let go of her wish for revenge and blackmail Samy instead.
Amin convinces Nihad to confront Yousef. Mirna learns that Mounir took Yousef away from Nihad. As Mirna leaves the competition, she plans to launch her own brand with Fady's help. Hayat sleeps with Fou'ad. Fady confesses his love for Mira.
Yousef grows upset when he sees Mirna with Fady. Amin reveals to Yousef that Mounir has lied about his mother and reunites him with Nihad. Mirna supports Yousef as he tries to deal with the news about his parents.
Amin warns Mirna about her friendship with Yousef. Fady prepares an office for Mirna. Yousef confronts Rima about the lies she told Mirna and Nihad. Mirna rejects Dana's offer to work for Dentelle.
Nihad finds out about Yousef and Mirna's previous relationship. As Yousef tells Mira about his mother, he brings the latter over, but Mira refuses to let Nihad stay in their house. Samy offers Fou'ad and Hayat money to stay away from him.
As Nihad falls ill, Yousef takes her to his house despite Mira's objections, which only fuels their disagreement. When Yousef meets Mirna, he confesses that he is still in love with her. Fou'ad receives the money from Samy.
With Mirna dealing with a psychological issue, she quarrels with Yousef over what happened between them. Fou'ad tries to convince Hayat to run away and start a life with him. As Yousef tries to come clean to Mira, she tells him that she is pregnant.
Samy hears about Fou'ad and Hayat's affair. Fady returns from his travels and proposes to Mirna. Alia quits her job to work for Mirna. Mirna refuses to listen to Yousef's justification as to why he hasn't told Mira the truth.
Mira reveals Yousef and Mirna's affair in public. Samy fires Amin and vows revenge on Hayat. Fady turns on Mirna. Samy buys Yara and Rima's share in Dentelle.
Mirna avoids Yousef. As Mira steals Mirna's designs and publishes them to get revenge on her, she has a miscarriage. Yousef sells his share of the fashion house. Mirna forgives Yousef after a while, and they get back together.