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Why Jaws and Barbie were such blockbusters

Why Jaws and Barbie were such blockbusters

"She’s Barbie. He’s just Jaws. "The summer of 2023 was the summer of Barbie. Everywhere you looked there was marketing — posters, ads, trailers. There were Barbie cafe’s, Barbie progressive commercials, everyone was wearing pink! It was a delightful wave of cinematic energy. "But it was also completely overwhelming. At times it felt inescapable. "Barbie’s marketing felt different. And in some ways it was — but it owes a lot to the blockbusters that came before."

Release DateSeptember 28, 2023
StatusReleased
Original TitleWhy Jaws and Barbie were such blockbusters
Runtime 13min
Budget
Revenue
Language
Original LanguageEnglish
Production CountriesUnited States of America
Production CompaniesVox Media Studios