"She’s Barbie. He’s just Jaws. "The summer of 2023 was the summer of Barbie. Everywhere you looked there was marketing — posters, ads, trailers. There were Barbie cafe’s, Barbie progressive commercials, everyone was wearing pink! It was a delightful wave of cinematic energy. "But it was also completely overwhelming. At times it felt inescapable. "Barbie’s marketing felt different. And in some ways it was — but it owes a lot to the blockbusters that came before."
Release Date | September 28, 2023 | |
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Status | Released | |
Original Title | Why Jaws and Barbie were such blockbusters | |
Runtime | 13min | |
Budget | — | |
Revenue | — | |
Language | — | |
Original Language | English | |
Production Countries | United States of America | |
Production Companies | Vox Media Studios |