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L'Âge d'or de la pub

L'Âge d'or de la pub

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Release DateJune 2, 2023
StatusReleased
Original TitleL'Âge d'or de la pub
Runtime
Budget
Revenue
LanguageFrench
Original LanguageFrench
Production CountriesFrance
Production CompaniesADLTVArdimagesFrance Télévisions